If there was any doubt that KORG wants to be the Nintendo of music brands, here’s yet another partnership with the iconic game maker – but it’s sadly only skin deep.
Yes, it’s true, you get insanely cute Pokémon metronomes and clip-on pitch tuners. But there’s a missed opportunity here – whereas Teenage Engineering recently made full-on Rick & Morty Pocket Operators, KORG are only changing the paint job on their hardware.
The mind reels at the possibilities. You could have a Tamagotchi-style creature on your metronome. Or you could use Pokémon Go-style real-world capture to find synths for KORG Gadget. (Hang around Kottbusser Tor, Berlin to snag a rare Eurorackosaur; get a Prophetee 5 in Berkeley, California.)
Okay, I guess this may not help you with violin practice. (Maybe some gamification element to music learning?)
The point is, KORG continue to play on their relationship with gaming. So even if it’s just a cute tuner or metronome for kids, I think they’ve been very clever continuing to associate fun with their music tech. And fun is supposed to be part of the point, right?