Tag Archives: Digital

How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay.  BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to succeed.  What are the advantages … Continue reading How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

15 Examples of Great Digital Food Advertisements

With over 660,000 restaurants operating in the U.S. alone, digital food advertisement is an incredibly competitive market. To stand out, you need to combine humor, design, strategy, and user engagement, all while keeping your audience hungry. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull. Luckily, there are … Continue reading 15 Examples of Great Digital Food Advertisements

21 Digital Marketing Tools You Need When Starting a Business

Did you know there are more than 30 million small businesses in the United States alone? With a number like this, small business owners need a competitive edge. If you are building a business, chances are you’re looking for ways to get your leg up on the competition. To accomplish this, you’ll need a good … Continue reading 21 Digital Marketing Tools You Need When Starting a Business

New Music Gear Monday: Trident Digital EQ Plugins

Perhaps the greatest rock and roll console ever built was the Trident 80B. The desk just had an edge that couldn’t be beat, with a sound that was especially particularly symbiotic with that style of music. While the entire desk as a whole was responsible for the sonics, the EQ in particular was the centerpiece … Continue reading New Music Gear Monday: Trident Digital EQ Plugins

NP Summit 2021: A Free, Online Digital Marketing & Sales Conference for Small Businesses

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses.  According to Small Business Trends, 32 percent of small businesses don’t have a budget for content marketing. That’s a huge missed opportunity for … Continue reading NP Summit 2021: A Free, Online Digital Marketing & Sales Conference for Small Businesses

How Natural Language Processing Affects Digital Marketing

“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you search for something on Google, you’re using NLP. If you ask a voice assistant like Alexa … Continue reading How Natural Language Processing Affects Digital Marketing

How to Use Machine Learning to Improve Your Digital Marketing

Machine learning is on the verge of transforming the marketing sector. In many ways, it’s already started. According to Gartner, 30% of companies will use machine learning in one part of their sales process by 2020. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest … Continue reading How to Use Machine Learning to Improve Your Digital Marketing