Tag Archives: Guide

Your Complete Guide to SBA Loan Requirements and the Paycheck Protection Program

The Federal government recently passed the CARES Act. CARES stand for Coronavirus Aid, Relief, and Economic Security Act.  This bill addresses and responds to the economic impacts of the COVID-19 outbreak. It authorizes emergency loans to distressed businesses by providing federal funding for forgivable bridge loans, as well as for grants and technical assistance. Note: the PPP keeps … Continue reading Your Complete Guide to SBA Loan Requirements and the Paycheck Protection Program

A Guide To Miking Brass Instruments

If you’ve not had much experience miking brass instruments then your first inclination might be to put a mic right on the bell of the instrument and call it a day. That probably won’t get you the result that you want though, but these tips culled from the 4th edition of my Recording Engineer’s Handbook … Continue reading A Guide To Miking Brass Instruments

Your Ultimate Get Started Guide to Recession Business Finance

First, with COVID-19 in the picture, you are likely in survival mode. If your business has been affected by the pandemic, you need to sign up for the SBA Paycheck Protection Plan, a Disaster loan, or both.  Do it now, because funds are limited and the application process takes time.  This will help your business … Continue reading Your Ultimate Get Started Guide to Recession Business Finance

Keyword Research for Content Marketing a Step by Step Guide

Keyword research is the first step to any content writing and copywriting.  However, it can be intimidating to look at the arrays of data associated with keyword research.  What is search volume, what is the price tag shown for each keyword, is the higher the competition the better?  In this guide, we will be giving … Continue reading Keyword Research for Content Marketing a Step by Step Guide

Survival of the Fittest: The Essential Guide to Establish Business Credit in a Recession

It may seem that trying to establish business credit in a recession is too little too late. It is definitely better to have strong business credit before a recession hits.  However, if you are in the middle of hard economic times and trying to figure out how to survive and even thrive, all is not … Continue reading Survival of the Fittest: The Essential Guide to Establish Business Credit in a Recession

What is Local SEO: The Definitive Guide

About 46% of Google searches are local. This means, if you’re a local business and you haven’t incorporated local SEO to your online marketing strategy, you’re failing to connect with the many customers in your locality — who’re actively looking for your services or products.  The same study shows about 89% of people who search … Continue reading What is Local SEO: The Definitive Guide

The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important … Continue reading The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)

A Guide To Disinfecting Your Microphones

We’re gradually all getting back to work, and while it’s great to be busy again, it also means that increased precautions against virus infection are necessary. A new level of studio cleansing is required and that especially includes microphones. DPA has some guidelines for disinfecting your microphones and accessories that I’ve paraphrased and excerpted here. … Continue reading A Guide To Disinfecting Your Microphones