Tag Archives: Strategy

How to Build an Asset Creation and Promotion Strategy to Set up Steady Traffic Sources

I’ve written a lot on how businesses need to embrace a new online growth strategy without depending on any *single* tactic (like search traffic, for example). There’s a popular belief that search engine traffic is the most reliable (and steady) source of web traffic – that’s something I don’t agree with. I’ve founded startups that… … Continue reading How to Build an Asset Creation and Promotion Strategy to Set up Steady Traffic Sources

How to Enhance Your Video Strategy: OTT, Live-Streaming and More!

Video industry is huge these days: Either you are in or your brand is missing out! Small Biz Trends claims that by 2019, 80% of all web traffic is going to be video traffic. All major agencies and brands have already joined the trend: According to Outbrain survey, over 8o% of digital marketers have started… … Continue reading How to Enhance Your Video Strategy: OTT, Live-Streaming and More!

Five Steps to an Effective Content Strategy (And Tools to Start Implementing It!)

Content strategy can be defined as managing all tangible media that you create and therefore own, including written, visual, downloadable, etc. assets. This segment of a marketing plan is continuously demonstrating who you are and what expertise you are bringing into the industry. There is no niche where content marketing wouldn’t work. It all comes… … Continue reading Five Steps to an Effective Content Strategy (And Tools to Start Implementing It!)

Five Steps to an Effective Content Strategy (And Tools to Start Implementing It!)

Content strategy can be defined as managing all tangible media that you create and therefore own, including written, visual, downloadable, etc. assets. This segment of a marketing plan is continuously demonstrating who you are and what expertise you are bringing into the industry. There is no niche where content marketing wouldn’t work. It all comes… … Continue reading Five Steps to an Effective Content Strategy (And Tools to Start Implementing It!)

529 university cost savings strategy (2 )

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Bruce Lee Can Help You Transform Your Traffic Strategy

Guest author, Shawn Twing, is responsible for Marketing Funnel Automation’s traffic generation strategy and is a member of the MTAM faculty. Martial artist, actor, teacher, and philosopher Bruce Lee died seventeen years before the debut of the world wide web, yet he may have given the best advice – ever – for creating and executing … Continue reading Bruce Lee Can Help You Transform Your Traffic Strategy

How to Enhance Your Video Strategy: OTT, Live-Streaming and More!

Video industry is huge these days: Either you are in or your brand is missing out! Small Biz Trends claims that by 2019, 80% of all web traffic is going to be video traffic. All major agencies and brands have already joined the trend: According to Outbrain survey, over 8o% of digital marketers have started… … Continue reading How to Enhance Your Video Strategy: OTT, Live-Streaming and More!

How to Build an Asset Creation and Promotion Strategy to Set up Steady Traffic Sources

I’ve written a lot on how businesses need to embrace a new online growth strategy without depending on any *single* tactic (like search traffic, for example). There’s a popular belief that search engine traffic is the most reliable (and steady) source of web traffic – that’s something I don’t agree with. I’ve founded startups that… … Continue reading How to Build an Asset Creation and Promotion Strategy to Set up Steady Traffic Sources